Matchmaking companies used to cater primarily for people in their late 20s to early 40s, who were looking to get married or meet a long-term partner. The big growth now is at either end of the spectrum: the market and those over In the period, when Tinder was taking off, online dating tripled for that younger demographic; and in the same period it doubled for those agedaccording to the Pew research centre.
Lumen stands out because, like Tinder it only exists as an app. It is deed first and foremost for the mobile phone.
She founded it in London inbelieving she had spotted a gap in the market. She knew lots of people in their 50s and 60s who were just as phone-fixated as the younger generation.
Her app has attracted more than 1. It's free tobut the company makes money by charging users for "premium" features.
These include the datinb to search potential partners with "advanced filters" like "height, children, smoking, politics and star " and the chance to see who has saved you as a "favourite". More established companies also cater for mature daters, like OurTime and Silver Singles.
They began as website platforms but have now developed apps. Some dating apps wouldn't let you up if you were older than 50, so people lied about their age, says Ms Lester. So do mature daters behave differently to younger ones?
There is a divergence in what men and women want in later life, says Nicola Fox Hamilton, who lectures in cyber-psychology at Dublin's Institute of Art, De and Technology. Men are more focused on committed relationships at this age, she thinks. And they are often struggling with more narrow social networks in real life, so online dating is a lifeline for them. It's also a myth that people are fating interested in sex at this age, she says, with women placing only a slightly lesser value on it than men.
Scams However, this age group is more prone to "catfishing" and romance scamming, she warns. Catfishing involves people creating fake profiles to lure people into a relationship.
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When this is a scam, the goal is to extract money from the unsuspecting person. This of course plays exactly into the minds of what the committment shy male of this generation wants anyway.
Why go out with a younger woman closer to his age, who will expect committment, a serious relationship that le to marriage, when they can date a "Cougar" and just that relationship alone sets the boundaries, because of course a cougar can't expect a man so much younger than she is will marry her. The Ashton Kutcher Demi Moore situation is very revjew.
Younger men love this scenario because it frees them from the so called drama they say they encounter from a woman who expects more. The older women like it because they've already experienced the marriage and children so they just Olderr to have fun. This is not for everyone.